KINJIRUSHI's Declaration of Commitment

As a pioneer in processed wasabi, the KINJIRUSHI Group has dedicated itself to bringing the fresh aroma, delicious taste, and health benefits of wasabi to people worldwide.
On April 1, 2020, marking our 91st anniversary,
we took the first step toward becoming a century-old company by
renewing our logo, brand concept, and statement.
Our dream is to make wasabi a natural presence on dining tables worldwide,
and to establish KINJIRUSHI wasabi as a globally recognized brand.
We invite you to look forward to the future of the KINJIRUSHI Group.

The symbol mark is inspired by the kanji "金" (Kin, meaning "gold") and represents
Mt. Fuji, the symbol of Japan and a mark of excellence, along with
terraced fields where wasabi thrives.
The combination of Mt. Fuji and terraced fields signifies
our commitment to producing the highest quality wasabi.
The logotype for "金印わさび" is designed in
traditional Japanese calligraphy, with
sharp edges representing wasabi's pungent spiciness and
smooth curves symbolizing its aromatic qualities.

Our brand concept
and statement represent
our commitment as we take a bold step toward
becoming a century-old company.
Our goal is to share the authentic taste,
and remarkable health benefits of wasabi with as many people as possible.
Through KINJIRUSHI wasabi,
we aim to create a healthier, more enriched world.
With unwavering commitment, we reaffirm
this declaration.

Press Releases (Japanese Only)

Revamping Our Brand Logo,
Concept, and Statement（PDF）