- Top Page
- Company History
Company History
1929–1953
- 1929
-
-
The founder and the first president, Motoji Kobayashi, opened Kobayashi Shoten, a fresh produce business, at Yanagibashi Central Market
-
1929 - Founded by Motoji Kobayashi
-
- 1933
- Began research and production of powdered wasabi
- 1937
-
-
Developed the "Kanto-style Garnish Machine" and "Wasabi Drier" Branded the powdered wasabi as Kinjirushi Wasabi and Ginjirushi Wasabi
-
1937 - First sashimi garnish maker invented by Motoji Kobayashi
-
- 1940
-
-
Purchased a Western-style building in Nakagawa-ku, Nagoya (current site of KINJIRUSHI Wasabi Co., Ltd. Nagoya Factory) and established a wasabi factory
Began full-scale production of powdered wasabi using horseradish -
-
- 1948
- Opened the Osaka Agency (now Osaka Branch)
- 1949
- Opened the Tokyo Agency (now Tokyo Branch)
- 1950
-
-
Registered its first trademark, "金" (Kin, or "Gold").
-
1950 - KINJIRUSHI's trademark registration notice
-
- 1951
- Began contract cultivation of horseradish in Nagano
- 1952
- Incorporated KINJIRUSHI Wasabi Co., Ltd (now KINJIRUSHI Co., Ltd.) with Motoji Kobayashi as its first president
1954–1978
- 1955
- All Japan Wasabi Association was established
- 1960
-
Opened a new Nagoya Factory (now Nagoya Factory #1)
Opened Fukuoka Office (now Fukuoka Branch)
- 1962
- Opened Sapporo Office (now Sapporo Branch)
- 1965
- Moved the primary horseradish contract farming region from Nagano to Hokkaido
- 1968
-
-
Opened Abashiri Factory (now KINJIRUSHI Wasabi Co., Ltd. Okhotsk Factory #1)
-
1968 - Abashiri Factory completed
Abashiri Farm
-
- 1969
-
-
First in the industry to release pure KINJIRUSHI Powdered Wasabi without any mustard powder mixed in
Opened the Hiroshima Agency (now Hiroshima Branch)
All Japan Powdered Wasabi Fair Trade Council was established -
KINJIRUSHI's Pure Powdered Wasabi
-
- 1971
-
-
First in the industry to release KINJIRUSHI Wasabi Paste (packets)
-
KINJIRUSHI Wasabi Paste (packets)
-
- 1972
- Opened the Sendai Agency (now Sendai Branch)
- 1973
-
-
First in the industry to release KINJIRUSHI Grated Wasabi and KINJIRUSHI Fresh Grated Wasabi
Released KINJIRUSHI Pickled Wasabi
KINJIRUSHI wasabi recommended as a designated product by ZENSUIHOREN -
1973 - KINJIRUSHI Grated Wasabi (Fuji, Shirayuki, and Sansui)
Fresh Grated Wasabi
-
- 1974
-
-
Released KINJIRUSHI RAIFORT™ (horseradish)
-
KINJIRUSHI RAIFORT™
-
- 1975
-
Founder Motoji Kobayashi passed away
Ikko Kobayashi became the second president
- 1976
-
KINJIRUSHI wasabi recommended as a designated product by the Sushi Product Environmental Hygiene Trade Association Federation
KINJIRUSHI wasabi recommended as a designated product by the All Japan Noodle Environmental Hygiene Trade Association Federation
KINJIRUSHI wasabi recommended as a designated product by the All Japan Food and Beverage Environmental Hygiene Trade Association Federation
- 1978
- Released Fresh Grated Ginger
1979–2003
- 1979
- Released Mustard
Established Waner Sales Co., Ltd. (now KINJIRUSHI Sales Co., Ltd.)
- 1980
- Opened Nagoya Factory #2 (now KINJIRUSHI Wasabi Co., Ltd. Nagoya Factory #2)
- 1981
- Released Fresh Grated Garlic
- 1982
-
Received Food and Marketing Bureau Head's Award from Ministry of Agriculture, Forestry and Fisheries
Received Health and Welfare Minister's Award from Ministry of Health and Welfare
Completed Abashiri Research Center (now KINJIRUSHI Co., Ltd. Okhotsk Research Center)
Released Poshe™ Mustard
- 1983
-
-
Released KINJIRUSHI Fresh Grated Wasabi for Sashimi
-
KINJIRUSHI Fresh Grated Wasabi for Sashimi
-
- 1984
- Opened Los Angeles Representative Office (Now KWI Headquarters)
- 1986
- Released Fresh Grated Wasabi in a cold tube for home use
- 1987
- Established Abashiri Agricultural Goods Advanced Processing Research Center
- 1988
- Received Tokai Region Award during 22nd Medium and Small Business Research Institute Awards (now Good Company Award)
- 1989
- Established Yanagijima Research Center
- 1990
- Released Pickled Leaf/Stem Flower Bud of Wasabi in Soy Sauce
- 1991
-
-
All Japan Wasabi Association renamed to All Japan Processed Wasabi Association and Ikko Kobayashi became the chair
-
-
- 1992
-
Released Eel Sauce & Japanese Pepper
Opened Kanazawa Office
- 1993
-
Received Ministry of Agriculture, Forestry and Fisheries Minister's Award
Released Sengyo Ichiba™ Series of tubed products for home use
- 1994
- Completed new Okhotsk Factory (now KINJIRUSHI Wasabi Co., Ltd. Okhotsk Factory #2)
- 1997
-
"KINJIRUSHI Fresh Grated Wasabi" wins 1st "Commercial Processed Food Hit Award" in Japanese Food Category
(held by THE JAPAN FOOD JOURNAL Co., Ltd.)
- 1998
- Established Waner Foods Co., Ltd. (now KINJIRUSHI Wasabi Co., Ltd. Shizuoka Factory)
- 2001
- Released KINJIRUSHI Chopped Wasabi
- 2002
-
Developed Mitsuki, a new type of wasabi product, and registered seedlings with the Ministry of Agriculture, Forestry and Fisheries
Split KINJIRUSHI Wasabi Co., Ltd. into a holding company and two production subsidiaries (KINJIRUSHI Wasabi Co., Ltd. Nagoya and KINJIRUSHI Wasabi Co., Ltd. Okhotsk)
Converted Waner Foods Co., Ltd. into a production subsidiary and renamed it KINJIRUSHI Wasabi Co., Ltd. Shizuoka
Converted Warer Sales Co., Ltd. (now KINJIRUSHI Sales Co., Ltd.) into a subsidiary
- 2003
-
Changed the company name from KINJIRUSHI Wasabi Co., Ltd. to KINJIRUSHI Co., Ltd.
Completed new Shizuoka Factory (now KINJIRUSHI Wasabi Co., Ltd. Shizuoka Factory)
Established KINJIRUSHI Mail Order Co., Ltd. (now KINJIRUSHI Sales Co., Ltd. Mail Order Business Division)
Awarded with Manufacturing Brand NAGOYA honor (Nagoya Chamber of Commerce & Industry)
2004–Present
- 2004
-
Certified as an AICHI Brand Company (Aichi Prefecture)
Released Wasabi-sulfinyl™ Series of health products
- 2005
-
Renamed Waner Sales Co., Ltd. KINJIRUSHI Sales Co., Ltd.
Integrated Waner brand into KINJIRUSHI brand
Shun Yakumi™ Series of fresh spices
Released Sunsulfee Bi no Kaname™ Cosmetics Series of basic skincare products
- 2006
-
Opened Kinjirushi Online Shop
Opened Paris (France) Representative Office
- 2007
-
KINJIRUSHI Finely Chopped Wasabi won 11th Commercial Processed Food Hit Award in Japanese Food Category
(held by THE JAPAN FOOD JOURNAL Co., Ltd.)
Held 1st Wasabi Forum
(inaugurated Wasabi Health Science Society)
Opened KINJIRUSHI Wasabi Functionality Laboratory website
Opened New York Branch (now KWI Branch)
- 2008
-
Released Wasabi-thiohexyl™ Series of revitalizing products
Held 2nd Wasabi Forum
- 2009
-
Opened London Representative Office (England)
Received Tokai Regional Agricultural Administration Office Head's Award
Received Production Office Head's Award from Ministry of Agriculture, Forestry and Fisheries (horseradish cultivation)
Hakusei Kobayashi appointed as president
Opened Frankfurt Representative Office (Germany)
Merged three production subsidiaries (KINJIRUSHI Wasabi Co., Ltd. Nagoya, KINJIRUSHI Wasabi Co., Ltd. Okhotsk, KINJIRUSHI Wasabi Co., Ltd. Shizuoka), renamed them KINJIRUSHI Wasabi Co., Ltd.
Held 3rd Wasabi Forum
- 2010
-
Received Production Office Head's Award from Ministry of Agriculture, Forestry and Fisheries (wasabi cultivation)
Held Wasabi Academy 2010
- 2011
-
Began producing Waner Powdered Wasabi V-1A in the U.S.
Renewed Sunsulfee bi no Kaname™ Cosmetics Series of basic skincare products
- 2012
- Merged KINJIRUSHI Mail Order Co., Ltd. with KINJIRUSHI Co., Ltd.
- 2013
- Shun Yakumi Grated Wasabi and Shun Yakumi Fresh Grated Ginger condiments received 2013 Superior Taste Award from International Taste & Quality Institute (iTQi)
- 2014
-
Established KINJIRUSHI Agriculture Co., Ltd.
Established KINJIRUSHI WASABI INTERNATIONAL CO., LTD in the U.S.
Shun Yakumi Grated Wasabi and Shun Yakumi Fresh Grated Ginger condiments received 2014 Superior Taste Award from International Taste & Quality Institute (iTQi)
Keiko Kobayashi appointed as president
- 2015
- Released Spice Selection series
- 2018
- Renewed the Sunsulfee bi no Kaname™ Cosmetics Series
- 2019
-
Awarded by Japan Ministry of Agriculture, Forestry and Fisheries Minister for Commendation for Excellent Businesses Engaged in Exports in 2018
Established German subsidiary KINJIRUSHI WASABI EUROPE GmbH
Held 4th Wasabi Forum
- 2020
-
-
Launched the industry's first Foods with Function Claims (FFC) wasabi KINJIRUSHI Kizami Wasabi for Meat
Revamped the KINJIRUSHI brand logo, brand concept, and brand statement -
-
- 2022
-
Renewed the Supplement Series
Released the Frozen Condiments Series
- 2024
- Integrated Kaneya Co., Ltd. into the KINJIRUSHI Group















