Our History
Established period (1929-1951)
1929 | 1929 - Founder The founder and the first president, founder opened Seikaten to sell fresh fruit and vegetables in Yanagibashi Central Market |
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1930 | Switched to selling wasabi wholesale |
1933 | Began researching and producing powdered wasabi |
1937 | 1937 - First sashimi garnish maker Developed "Kanto-style Garnish Machine" and "Wasabi Drier" |
1940 | Purchased western style-house in Nagoya-shi, Nakagawa-ku (now KINJIRUSHI Wasabi Co., Ltd. Nagoya Factory); factory established |
1948 | Opened Osaka Agency (now Osaka Branch) |
1949 | Opened Tokyo Agency (now Tokyo Branch) |
1950 | 1950 - KINJIRUSHI’s trademark registration notice Received first trademark registration for "KIN" |
1951 | Began contract cultivation of horseradish in Nagano |
Fundamental period (1952-1974)
1952 | Established (incorporated) KINJIRUSHI Wasabi Co., Ltd. (now KINJIRUSHI Co., Ltd.), |
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1955 | Established All Japan Wasabi Association |
1960 | Opened new Nagoya Factory (now Nagoya Factory #1) |
1962 | Opened Sapporo Office (now Sapporo Branch) |
1965 | Switched horseradish contract cultivation land from Nagano to Hokkaido |
1968 | 1968 - Abashiri Factory is completed Abashiri Farm Completed Abashiri Factory (now KINJIRUSHI Wasabi Co., Ltd. Okhotsk Factory #1) |
1969 | KINJIRUSHI’s "Pure Powdered Wasabi" First in industry to release pure "KINJIRUSHI Wasabi" without any mustard powder mixed in |
1971 | KINJIRUSHI "Wasabi Paste" (packets) First in industry to release "KINJIRUSHI Wasabi Paste" (packets) |
1972 | Opened Sendai Agency (now Sendai Branch) |
1973 | 1973 - "KINJIRUSHI Grated Wasabi (Fuji, Shirayuki and Sansui)" "Fresh Grated Wasabi" First in industry to sell "KINJIRUSHI Grated Wasabi" and "KINJIRUSHI Fresh Grated Wasabi" KINJIRUSHI wasabi recommended as a designated product by ZENSUISHOREN |
1974 | "KINJIRUSHI RAIFORT™" Released "KINJIRUSHI RAIFORT™" |
Breakthrough period (1975-2003)
1976 | KINJIRUSHI wasabi recommended as a designated product by the Sushi Product Environmental Hygiene Trade Association Federation |
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1978 | Released "Fresh Grated Ginger" |
1979 | Released "Mustard" |
1980 | Completed Nagoya Factory #2 (now KINJIRUSHI Wasabi Co., Ltd. Nagoya Factory #2) |
1981 | Released "Fresh Grated Garlic" |
1982 | Received Food and Marketing Bureau Head's Award from Ministry of Agriculture, Forestry and Fisheries |
1983 | "Fresh Grated Wasabi for Sashimi" Released "Fresh Grated Wasabi for Sashimi" |
1984 | Opened Los Angeles Representative Office (now KWI HQ) |
1986 | Released "Fresh Grated Wasabi" in a cold tube for home use |
1987 | Established Abashiri Agricultural Goods Advanced Processing Research Center |
1988 | Received Tokai Region Award during 22nd Medium and Small Business Research Institute Awards (now Good Company Award) |
1989 | Established Yanagijima Research Center |
1990 | Released "Pickled Leaf/Stem/Flower Bud Wasabi in Soy Sauce" |
1991 | "All Japan Wasabi Association" renamed to "All Japan Processed Wasabi Association;" |
1992 | Released "Eel Sauce & Japanese Pepper" |
1993 | Received Ministry of Agriculture, Forestry and Fisheries Minster's Award |
1994 | Completed new Okhotsk Factory (now KINJIRUSHI Wasabi Co., Ltd. Okhotsk Factory #2) |
1997 | "KINJIRUSHI Fresh Grated Wasabi" wins 1st "Commercial Processed Food Hit Award" in Japanese Food Category |
1998 | Established Waner Foods Co., Ltd. (now KINJIRUSHI Wasabi Co., Ltd. Shizuoka Factory) |
2001 | Released "KINJIRUSHI Finely Chopped Wasabi" |
2002 | Developed "Mitsuki," a new type of wasabi product, and registered seedlings with the Ministry of Agriculture, Forestry and Fisheries |
2003 | Company name changed from KINJIRUSHI Wasabi Co., Ltd. to KINJIRUSHI Co., Ltd. |
The Future (2004-Present)
2004 | Certified as "AICHI Brand Company" (Aichi Prefecture) |
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2005 | Waner Sales Co., Ltd. renamed to KINJIRUSHI Sales Co., Ltd. |
2006 | Opened KINJIRUSHI Online Shop |
2007 | "KINJIRUSHI Finely Chopped Wasabi" wins 11th "Commercial Processed Food Hit Award" in Japanese Food Category |
2008 | Released "Wasabi-thiohexyl™" Series of refreshment items |
2009 | Opened London Representative Office (England) |
2010 | Received Production Office Head's Award from Ministry of Agriculture, Forestry and Fisheries (wasabi cultivation) |
2011 | Began producing "Waner Powdered Wasabi V-1A" in the U.S. |
2012 | Merged KINJIRUSHI Mail Order Co., Ltd. with KINJIRUSHI Co., Ltd. |
2013 | "Grated Wasabi" and "Fresh Grated Ginger" condiments received "2013 Superior Taste Award" from International Taste & Quality Institute (iTQi) |
2014 | Established KINJIRUSHI Agriculture Co., Ltd. |
2015 | Released "Spice Selection" Series |
2018 | Reformulated the "Sunsulfee Bi no Kaname" Series |
2019 | Awarded by Japan Ministry of Agriculture, Forestry and Fisheries Minister for Commendation for Excellent Businesses Engaged in Exports in 2018 |
2020 | Launched the industry's first functionality-labelled wasabi "KINJIRUSHI Kizami Wasabi for Meat". |